RFTA pursues excellence and innovation in providing preferred transportation choices that connect and support vibrant communities.
- Accountable – RFTA will be financially sustainable and accountable to the public, its users, and its employees.
- Affordable – RFTA will offer affordable and competitive transportation options.
- Convenient – RFTA’s programs and services will be convenient and easy to use.
- Dependable – RFTA will meet the public’s expectations for quality and reliability of services and facilities.
- Efficient – RFTA will be agile and efficient in management, operations and use of resources.
- Safe – Safety is RFTA’s highest priority.
- Sustainable – RFTA will be environmentally responsible.